Celia Yuen
A Look Into My Journey
Hey! I’m Celia, a multicultural creative with Marketing, Sales and Communications experience in the entertainment and hospitality industry. My passions include photography, cooking and trying all cuisines, solo-traveling, and yoga. I absolutely love trying new things and getting out of my comfort zone. (actually, it's where I thrive haha) It's a dream of mine to own my own gallery. A few fun fact's about me are that I'm proficient in Spanish and Mandarin Chinese. Naturally, I seek new opportunities and love to learn from other people's perspectives. These interests of mine have led me to create many unique memories all over the world.
Upon moving to Miami in 2019, I was based in Atlanta, Georgia. I was able to kick-start my business with a used Nikon D500 gifted from my dad. This camera couldn’t have come into my life at a more perfect time because I was able to experiment with all aspects of photography and capture core memories in my community. I started to build my portfolio with experimental shoots all over the city; from fields to rooftops to events.
I’ve had experience at a range of organizations where I have grown my skills in social media marketing, event coordination, brand strategy, community outreach, and relationship building.
As a self starter, I have been running my own portrait photography business since 2017. I have worked with a diverse pool of clients such as professional NFL players, collegiate sports teams, politicians, families and friends. I truly love being able to bring creative visions to life!
Last summer 2022, I solo travelled across Europe for 3 months. One of my best stays was in an old horse stable located an hour outside of Tuscany, Italy. I love new experiences and connecting with others across the globe.
Experience
Aug 2022 - Dec 2022
Roaring Concepts Marketing Agency
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Handpicked for Warner Music Latin America, led a dynamic team at the only student-run agency for American Marketing Association, executing effective marketing strategies to boost student engagement and enhance brand visibility and awareness for the client's award-winning artists.
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Developed a series of informative emails to keep students informed about on-campus events, giveaways, discounts, and benefits.
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Designed captivating posters and flyers displayed online and on campus, driving further interactions at FIU and promoting brand visibility in Miami.
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Organized and led a focus group for the release of a new artist's album, resulting in the successful implementation of three marketing strategies, including a scavenger hunt that garnered a 50% participation rate.
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Coordinated with vendors and ensured effective communication with key stakeholders, leading to a smooth and successful album launch.​
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Skills: Content Creation · Event Marketing Strategy · Project Planning · Social Media Content Creation · Digital Strategy · Marketing Strategy · Intercultural Communication · Community Outreach · Advertising · Online Marketing · Digital Marketing · Event Management · Social Media · Brand Management · Marketing
Miami, Florida
Miami, Florida
June 2017 - Current
A completely self-started venture, showcasing a diverse skillset and growth, serves a wide range of clients with a portfolio encompassing local businesses, elected officials, professional sports organizations, families, and artists, focusing on delivering captivating content that brings each vision to life.
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Utilized a strategic approach to leverage production processes in digital, print, and broadcast mediums, resulting in a 300% increase in sales and generating new clients through captivating content.
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Independently managed multiple clients and projects from pre-production planning to flawless post-production editing, ensuring timely delivery of large volumes of content within budget and exceeding client requirements, leading to a 98% client satisfaction rate.
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Incorporated new techniques to drive improvement, elevating the quality and impact of deliverables, by monitoring industry trends and technologies.
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Skills: Content Creation · Intercultural Communication · Advertising · Online Marketing · Event Management · Event Photography · Commercial Photography · Adobe Illustrator · Adobe InDesign · Adobe Creative Suite · Portrait Photography · Photography · Adobe Photoshop · Adobe Lightroom
Sales Academy Representative
Brand Manager
Creatives
By Cel
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Oct 2022 - May 2023
Miami HEAT
Selected from 300+ applicants, The Miami HEAT Sales Academy Program offered an enriching opportunity to excel in generating ticket revenue, building relationships with customers and community leaders, and experience the excitement of working in live sports environment.
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Managed client accounts from planning to execution, creating impactful group sales programs, special events, and fan experiences.
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Utilized project and sales management software to streamline workflows, track progress, and ensure efficient client deals that exceeded expectations.
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Tracked weekly LinkedIn metrics, such as post engagement and lead generation, to optimize outreach efforts and build B2B relationships.
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Masterminded Asian American Heritage Night, drawing an impressive 150+ attendees and generating substantial ticket revenue of $6500, while fostering significant connections and elevating cultural experiences.
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Skills: Intercultural Communication · Community Outreach · Event Management · Customer Relationship Management (CRM) · Customer Retention · Customer Experience · Sales
May 2021 - Dec 2021
Berkshire Hathaway HomeServices
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Proposed innovative storylines for digital content and developed unique campaigns to promote brand engagement.
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Provided buyers physical and virtual tours of properties and organized showing schedules for agents.
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Monitored and grew Facebook, Instagram, and Twitter to build customer connections.​
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Skills: Content Creation · Project Planning · Marketing Strategy · Intercultural Communication · Advertising · Online Marketing · Digital Marketing · Customer Experience · Photography · Organization Skills · Creativity Skills
Miami, Florida
Miami, Florida
May 2022 - Current
FIU Athletics
Supporting FIU Athletics by creating visual content at Division 1 sporting events including soccer, basketball, football, tennis and others.
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Created visually compelling photography and videography content for various events including sports games, team photoshoots and promotional materials, effectively catching the spirit and excitement of the athletic program.
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Effectively managed the end-to-end process of content creation, including pre-production planning, on-site shooting, post-production editing and delivery of large volumes of content, ensuring timely and accurate organization, tracking, and retrieval to internal teams.​
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Skills: Content Creation · Creative Content Creation · Community Outreach · Online Marketing · Digital Marketing · Sports Photography · Professional Sports · Event Photography · Adobe Photoshop
Professional Photographer, Videographer,
Content Creator
Real Estate
Marketing Intern